The eye of the designer

“It is not the hand that makes the designer, it’s the eye. Learning to design is learning to see. Naturally, what designers learn to see as they improve their skills is usually related to design. Doctors don’t see web sites in the same way as web designers, just as web designers don’t see radiographs as doctors do. Our experience sharpens our eyes to certain perceptions and shapes what we expect to see, just as what we expect to see shapes our experience. Our reality is perspectival. Although we don’t perceive and sense things that a more experienced practitioner can, we can learn, and it’s very exciting and rewarding to do so.”

Oliver Reichenstein

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